BLACKPINK’s Rosé Lands New Brand Endorsement, Triggers Unexpected Reactions, anticipation for the content is high.
On December 10, 2024 (KST), it was revealed that Rosé from BLACKPINK has become the new face of the famous Korean fried chicken brand BHC, known for its 'Bburinkle' chicken. She will join actor Hwang Jung Min and table tennis champion Shin Yu Bin as the brand's models.
According to IT Chosun’s exclusive report, BHC and Rosé are finalizing the contract. Rosé is expected to collaborate with the brand on new menu innovations and global marketing strategies.
The announcement has sparked mixed reactions among fans. Some feel Rosé’s love for food makes her a great fit for this endorsement, while others are skeptical about her suitability as a fried chicken model, citing her appearance.
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A business insider noted, “To stand out, companies are now opting for popular figures rather than just new menu items.” Given Rosé’s immense global influence, especially after the success of her hit "APT," the insider speculated that this endorsement aims to solidify BHC’s position as a leading fried chicken brand.
The collaboration with Rosé is anticipated to bring fresh ideas and a broader reach for BHC, making it a significant move in the competitive fried chicken market. The full details of this partnership and the exciting new offerings are eagerly awaited by fans and consumers alike.
As the final stages of the contract wrap up, the anticipation for Rosé’s new role with BHC continues to grow. Fans are excited to see how this collaboration will unfold and what new flavors and innovations Rosé will bring to the table.
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