K-netizens are buzzing with speculation as NewJeans hints at a possible new identity following their departure from ADOR.
On November 29, NewJeans announced that they had terminated their exclusive contracts with ADOR, citing unresolved issues and unmet demands as the reasons for their exit. Despite the split, the group has continued their activities but has notably avoided using the name “NewJeans” in recent events. This shift was apparent during a performance in Japan, where the members avoided displaying the original group name.
Fans and industry insiders have been curious about the group's future, particularly regarding their branding and identity.
On December 14, speculation grew when two directors associated with NewJeans tagged a mysterious Instagram account, @jeanzforfree, believed to be connected to the group. The account, featuring a profile picture showing the members' backs, immediately drew attention.
To confirm its authenticity, the members shared videos on the account’s Instagram Stories, announcing they would now use this platform. The username @jeanzforfree has led many fans to believe that "Jeanz" could be the group's new name.
The news quickly spread across Korean community forums, where discussions about the potential name change went viral. One popular post on Instiz highlighted how "Jeanz" could cleverly reference "Gen Z," aligning with the group's youthful and trendsetting image.
Fans are eagerly awaiting official confirmation and looking forward to seeing how NewJeans, or perhaps "Jeanz," will continue to evolve and make their mark in the K-Pop industry. The group's future branding and identity are a topic of much anticipation and excitement.
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